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  1. Subliminal Advertising

    Here's a video from back in 2006 that looks at the power of subliminal priming to steer the mind to a particular way of thinking. Marketing experts are the target of this mock marketing campaign - feel their pain as the tables are turned and they realize they are just as susceptible as the rest of us.

  2. Climbing a Transmission Tower

    I'm not good with heights but I'll climb a camera tower if I have to. Over the years I've climbed some dubious ladders and had some hairy moments, and I've often told stories about them. But after seeing this video I don't think I'll ever complain about a climb again. Watch as two guys climb to the very top of a 1768-foot (539m) transmission tower to perform maintenance work. It's even more insane than you expect.

  3. Frames per second: 24 vs 48

    It's no secret that I'm not a fan of 24p, in fact I think it's the most glaring deficiency in modern filmmaking techniques. Frankly I find it hard to believe that we've done so much to make films so realistic and immersive in almost every way, yet we're still stuck with the jarring, unnatural flicker-fest that is 24p.

    I honestly believe that within a couple of decades we'll look back on 24p with a condescending smile and wonder how audiences ever took it seriously.

  4. Premiere Pro CS6

    As a release date approaches, Adobe has unveiled many more features in the CS6 lineup. As far as Premiere Pro goes, it looks like a decent upgrade. Nothing Earth-shattering but plenty of fairly important changes.

    I like the look of the new interface. The old interface is still available and I assume you can still dynamically change windows and panels as before. I particularly like the way you can now re-organize and remove buttons in the monitor panels - I always thought they had ...
  5. Conan O'Brien's Editors Back Premiere Pro

    Almost a year ago, Conan O'Brien's editing team made a funny and rather "cutting" video about Apple Final Cut X. If you haven't seen that video watch it here:

    Now those same guys have made a follow-up. Where did they go after becoming disillusioned with Final Cut? To Premiere Pro, and it seems they're surprisingly happy with it. Be cynical if you like but I think they speak for quite a few editors. There's one thing in this video that stands out ...
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