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Why videos go viral
by , 29th Feb 2012 at 00:04 (7226 Views)
Here's an entertaining and informative video from Kevin Allocca, YouTube's trends manager, about how and why videos go viral. In a nutshell it comes down to three things:
(1) Tastemakers
(2) Communities of participation
(3) Unexpectedness
I'll let Kevin explain....
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