View Poll Results: What's your marketing strategy?

Voters
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  • Word of mouth

    3 60.00%
  • Website

    3 60.00%
  • Adverts in local media

    1 20.00%
  • Flyers/Leaflets

    0 0%
  • Something else...

    1 20.00%
Multiple Choice Poll.
Results 1 to 6 of 6
  1. #1
    Camera Operator/Producer lake54's Avatar
    Join Date
    Jun 2009
    Location
    Manchester, UK
    Posts
    384

    How do you get most of your business?

    Just out of interest, do you advertise a lot in your area to get people ringing in, or do they ring up by themselves because someone told them about you?

    I've never advertised at all, and people recommend me already, even with a lack of experience, so I guess I must be doing something right?

    James

  2. #2
    Hey James

    The more you shoot the more you get referrals. However by doing just wedding videos as my primary income source they tend to be one-off jobs with no repeat business (unless the bride re-marries!!)
    My only chance of referrals are from the bride's friends getting married so I do rely on my website as more of an information source rather than a sales tool. I would say that 90% of people who make contact will book which is pleasing!!
    I don't place any printed media ads but I do have a couple of listings with on-line wedding directories. The fact that I am already full for September and October 2010 means that I'm doing something right!!! However unlike what you are doing mine is a long term booking...most brides will book you at least a year in advance!!! Nice to have future business that's already booked!!!

    Unfortunately I'm not a marketing expert so I'm always ready to accept marketing advice.

    Chris

  3. #3
    Ooo my brother JAIMES, this is!

    Without including the most valid and spread-wide marketing systems, Social Media Marketing, Search Engine marketing and Sex in Advertising media (I didn't say 'as' - just in case..), your list is not complete..

    The following description, among the others, as an important issue in today's realities in the business, where budgets are cut (and although we are in recession times and we shouldn't be making so, remembering the gained-experiences from WWI times in America, where a more-or-less similar capitalist system as in today had existed..) and as an emerging topic that's involved heavily in our daily lives:

    Social media marketing
    is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.

    Sooner or later Media College is going to consider carrying out such marketing attempts - I'm twitting what I posted here, and at the instant I see the visitor number seen near that post which had been around 60, for instance, jumps to one hundred in that scale

    - - - - - - - -

    Also have you tried my replica watches? We are sold out.. I sole more to you, disliking shall be impossible JAMIEN.. Hurla-la! < whatever sake it means >

    regards;
    - kunter ilalan web designer
    follow him on twitter and on MediaCollege

  4. #4
    Camera Operator/Producer lake54's Avatar
    Join Date
    Jun 2009
    Location
    Manchester, UK
    Posts
    384
    Coming back onto this, my website address is www.lake54.com - not related to anything at all, certainly not media.

    Ultimately, I will purchase yet another domain name, but in the meantime, what should I call myself when approaching potential clients - just 'me', or should I use a name, similar to a business name, but not a business... if you get that you're good!

    Basically, should I present myself as a freelancer, i.e. James Milligan?

    I'm trying to start getting all bases covered, e.g. templates for quotes etc, email headers, signatures (although I've got that one covered already), and I guess things like specialist insurance.

    Actually, talking about that, I looked into it a bit and got a quote from a media insurance company that deal with freelancers regularly. They quoted me a premium of around 350 plus 5% tax for Public Liability only cover then another 150 plus 5% tax to add in some kit cover.

    Bearing in mind that that's in UK GBP, what does that tally up with what you pay for yourself?

    Cheers!

    James

  5. #5
    Hi James,

    by the sounds of it your probably best using James Milligan as a name, nothing wrong with that if your a freelancer. If you start edging towards a production company name the tax man will hunt you down, I should know.

    I agree with Kunter, social marketing is a good bet, pay per click on facebook might also be something you can consider.

    Best Wishes

    Tom

  6. #6
    Hi James

    Regarding insurance my current package is AUS$753 a year (I think they zap it out my account monthly at $72 a month) That is just all risks cover for $10,000 of my gear (essentially 2 main cameras!!) at the venue and also being stolen from my car. Then the package gives me $5,000,000 in Public Liability cover in case some old granny at a wedding trips over my tripod and breaks her hip!!!

    People unfortunately place a fair bit of importance on a trading name..you should need to be a "company" ..we are simply a "family partnership" as are registered as a business. This does mean that you can claim a lot of tax offsets before actually having a taxable income. I would go to your local small business centre and ask for advice. There should be heaps of structures in the UK already in place for what they call "micro enterprises"

    Take advantage of them!!

    Chris

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