Home : Internet : HTML : Tag Reference : <title>

The HTML Title Tag

The <title> tag is part of the <head> and contains the name of the web page, like so:

<html>
<head>
<title>My Web Page</title>
</head>

The most important thing to understand about the title tag is that it is not part of the viewable web page. The title tag is for other applications, such as:

HTML Title Tag
The <title> tag is part of the <head> and contains the name of the web page ...
the title tag is that it is not part of the viewable web page. ...
www.mediacollege.com/internet/html/tag/title.html - 11k - Cached - Similar pages

Search engines tend to place a lot of importance on the title tag, for obvious reasons - the title is supposed to describe the whole page in a few words. Therefore it's very important to get the title tag right if you want good search engine results. As always though, your primary goal should be relevance and usability for real people.

Length

According to W3C convention, the title tag should be less than 64 characters. There is some argument over the ideal length in regard to search engine optimisation...

Our recommendation is to use titles which are between two and ten words, with a preference for fewer. That is, try to keep the title as short as possible while still retaining all the important descriptive words about the page. We believe this works better for search engines and it certainly works better for people.

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