The very first thing you need to do is create a list of contacts in the news media. It's important to do this before you begin writing stories as you need to have some idea of who you are writing for.
For example, if your media contacts are general news publishers, your press release will be written with the general public in mind. If your contacts tend to be specialist publications with a niche audience, your story might be more specifically targeted, containing language and terminology to suit the readers.
Make sure you are familiar with the publications you are submitting to. Notice how their stories are written and try to make your press release fit with their theme.
Most publications include contact details for editorial matters and press releases. With a small amount of effort you should be able to compile a reasonable list. Media sources to look for include:
- Local, regional and national newspapers
- Magazines which specialise in your industry or area of interest
- Local and national television
Next Page: Press Release Format