Search Engine Terminology
|Inbound Links||Hyperlinks from other websites to yours. Also known as return links or backlinks.|
|Page Rank (PR)||Page Rank. A number between 0 and 10 given by Google to every page on the internet as a rating of how popular the page is.|
|Reciprocal Links||Links between two websites - each webmaster agrees to provide a link to the other website so both will benefit.|
|Robot / Spider||An automated piece of software which travels around the internet looking for web pages and storing them in the search index. Robots are good - you want them to visit as often as possible.|
|Search Algorithm||The "equation" used by a search engine to decide which web pages are the best match for a search term.|
|Search Index||The database of web pages used by a search engine. When you perform a search, the search engine looks in this database to find the best matches.|
|SEO||(1) Search Engine optimization - The process of optimizing.
(2) Search Engine optimizer - A person who offers optimization as a commercial service.
|SERP||Search Engine Result Page, i.e. the list of web pages shown when you perform a search.|
Next Page: Targeting Keywords